Although the vast majority of U.S. Hispanics speak English, a majority also speaks some Spanish.
But, as the “English vs. Español: Language Choices in Hispanic Marketing,” report reveals, there is not necessarily a demand for marketing in either English or Spanish. Rather, surveys and studies suggest that maintaining a connection to Hispanic culture is what counts.

“A February 2014 study by Horowitz Associates examined US Hispanics’ use of both new and traditional media. It found that out of 4 hours of viewing, 3 of those hours were on English-language channels. Yet around two-thirds said staying connected to Hispanic culture was important.”

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