Univision Launches “Sesame Amigos”

Univision has partnered up with Sesame Workshop to launch “Sesame Amigos,” a Spanish-language version of Sesame Street.

The show, premiered during Univision’s Planeta U children’s block on Saturday, August 1 at 8:30AM, will be composed of 26 half hour segments that incorporate dance and play to teach children about being strong and developing morals, among other life lessons.

Sesame Amigos will feature familiar Sesame Street faces including Elmo, Cookie Monster, Bert and Ernie, as well as a number of new friends. In each episode, the characters will be joined by various Latino celebrities, including Diego Luna, Carlos Calderón, Tony Dandrades and Pablo Ramírez.

“Sesame Amigos is a new and innovative show designed specifically for Spanish-speaking families in the U.S.,” says Alberto Ciurana, president of Univision’s programming and content. “While versions of Sesame Street air in more than 150 countries, Sesame Amigos will provide Spanish-speaking preschoolers the tools they need to succeed in the U.S.”

Steve Youngwood, COO of Sesame Workshop points out that Sesame Amigos will further the company’s vision of boosting children’s’ educational skills.

“Since our founding, Sesame Street has revolutionized early learning by using media to make educational opportunities accessible to all preschoolers,” says Youngwood. “Sesame Amigos will further our mission of helping kids grow smarter, stronger and kinder by reaching new Hispanic audiences with our funny, furry content and characters in ways that reflect their language and culture.”

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